Checking out the types of mass media in the digital area

Checking out the types of mass media in the digital area

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This article explores how the media landscape has shifted over the past couple of years.

In the online media landscape, what we see on the internet is mainly elected by algorithms which are shaped by our online behaviours. Each social media platform utilizes its own automated system to suggest new material and advise material that will interest the user. The types of media content examples that will be shown to a user is designed to keep users engaged. The algorithms are created to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are subjected to, producing more detachment and prejudice among users around social issues. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media platforms in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.

In the present day, online platforms have made it significantly much easier for everyone to produce and share material. Formerly, producing material for a large audience called for access to a collection of essential resources and financing. Presently, with using smart devices and typical digital technologies, digital media content examples such as short form videos, website articles and podcasts can be quickly made with just a few standard gadgets, along with reaching a large audience, really quickly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, meaning that social media has created a space for underrepresented communities to share their narratives.

The rise of internet content has completely changed what is implied by the term mass media. In the past, mass media followed a hierarchical structure, using a website top-down media model. Generally, a small group of experts, such as newspaper editors or broadcasters, who would produce material for large audiences who mainly just consumed it. However, nowadays, with the help of the internet, the face of media has seen significant change, making the consumption and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are showing that people can develop and share their own material, just as easily as they can consume it. Social media has allowed anybody to contribute to public conversations, rather than just the major media companies consequently as a result, mass media is no longer controlled by a couple of huge voices. Rather, it is spread out across millions of user stories all over the world.

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